If you want the freedom to make money from home on your own schedule, launching a freelance business may be the solution. However, starting a business isn’t as easy as learning how to add virtual background in Teams successfully putting your toddler down for a nap, and calling it a day. To ensure your new business’s success, you need to build it from the ground up.
These last two years have felt like a time warp. Whether you feel the time has slowed down or the time has moved faster than you’d like, the key here is that time is always moving and doesn’t wait for anyone.
You chose to become a stay-at-home mom to raise your family, keep them safe from the world’s scary unknowns, and enjoy the time you have with them while they are still small and cuddling.
You didn’t anticipate how much you would miss working, earning your own money, or the lifestyle you had before kids.
You know living on one income would be different, but you didn’t realize some of the sacrifices you’d have to make just to stay home with your family.
A few years ago, I would have argued that our culture isn’t set up with working mothers in mind. I still argue that point but I believe things have changed and will continue to change as more and more mothers realize there is a better way to earn money and stay at home.
So how do you do that in 2022?
Your first step is deciding that you’re seeing this new business idea through. There will be difficult times, and you may even find yourself wanting to give up, but your dream will only become a reality with perseverance. If you’re ready to take your financial freedom and career ambition into your own hands, then follow these steps.
1. List Out Your Corporate Skills
To make money off an idea, it must fulfill a need. Before you have a family, you learned a certain skill set and got paid for it. You can still get paid for your skillset as a freelancer working for yourself on your own schedule. For example, if you were a secretary or an admin, that skill can translate to a virtual assistant. Need help choosing the right path, check out this past blog post here.
2 . Do Your Research
Once you’ve come up with an idea, it’s time to research the market. Gathering data is essential, as it will inform your business plan and ensure you meet all regulations. The following are a few questions to keep in mind as you research:
- Do you need any permits or licenses?
- How long does it take to make money?
- Do I need to get a certification?
3. Create Your Freelance Business Plan
Equipped with your research, you can create a realistic business plan. You’ll need one that is created with your lifestyle as a stay-at-home mom in mind. As you craft your business plan, make sure it’s solid enough to serve as a guide but flexible enough to accommodate mom life.
4. Take Care of Paperwork
To officially launch your business, you’ll need to do some legal paperwork:
- Register your company name and any trademarks
- Set up business bank accounts
- Get your employer tax identification number
Launching Your Freelance Business for Success
Not everyone who launches a business makes a profit. In fact, up to 20% of small businesses close within the first year. Luckily, freelancing is a business model that has shown an upward trajectory over the last few years as more and more companies are hiring remote workers, and more mothers are looking for a different way to earn money that still supports their family goals.
If you want your business to last, you need to avoid pitfalls. Here are best practices to model so you can beat the odds.
Use the Right Technology
Having the right tech is crucial to smooth operations, timely communication, and customer satisfaction. For example, if you have online meetings with clients, you need to set up a virtual office zoom background to create a professional atmosphere. Additionally, you’ll need software that allows coworkers to collaborate on projects.
Understand Your Ideal Client
Who are you selling your services to? The better you understand your customer base, the more you’ll be able to sell. You should continually collect and analyze this data to stay relevant with consumers.
Learn From Your Competitors
You can learn a lot by studying your competitors’ successes and failures. Pay attention to how other companies respond to trends and don’t be afraid to look to competitors’ marketing campaigns for inspiration.
There are thousands of details to track when launching your own business, from figuring out how to mirror virtual background in Google Meet to budgeting for office supplies. However, with organization, dedication, and the right mentorship, you can launch a successful freelance business in no time.